
You’re Buying Insurance the Way Banks Want, Not the Way You Should
Banks brought in 49.66% of private life insurers’ individual new business premium (FY 2024-25). By premium, about half of what private insurers sell to individuals is sold at a bank counter. LIC is the opposite: 93.86% through individual agents. LIC’s business model is its 1.3 million agents, not bank partnerships. Online insurance (direct … Read more



