Topic
Policy lapse ratios, persistency decay curves, and the cost of lapsed coverage across India's life insurance industry.
In FY 2024-25, approximately 86 lakh individual life insurance policies lapsed across India, erasing ₹8.7 lakh crore in coverage. Twelve years of IRDAI data reveals which insurers lose the most policyholders, which have turned their numbers around, and what persistency tells you about mis-selling.
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